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Research papers

A deep dive into the mind

More and more research shows that consumer behaviour is driven for an important part by subconscious processes in the mind. Existing research techniques to uncover this area are either expensive or not very effective. Guided relaxation generates...

Catalogue: Qualitative 2009: The Evolving Human
Author: Ralph Poldervaart
Company: Motivaction International B.V.
November 23, 2009
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Citation

Poldervaart, R. (2009a, November 23). A deep dive into the mind. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-deep-dive-into-the-mind